Meta has shown staff plans for a text-based social network designed to compete with Twitter, sources have told the BBC.
It could allow users to follow accounts they already follow on Instagram, Meta’s image-sharing app.
And it could potentially allow them to bring over followers from decentralised platforms such as Mastodon.
A Meta spokesperson confirmed to the BBC that the platform was in development.
Meta’s chief product officer Chris Cox said coding was under way on the platform. The tech giant aims to release it soon, although no date given. There is some speculation that it could be as early as the end of June.
Screenshots have appeared online which shown internally to employees, potentially giving an idea of what the app will look like.
Sources within the company have told the BBC that these leaked screenshots are genuine. If they are, the layout of this new platform will be familiar to anyone who has spent time on Twitter.
While both have attracted users disillusioned with Twitter, starting afresh on a new social network and rebuilding a community, is difficult.
But the Instagram community is enormous. Meta says it has around two billion users, which dwarfs the 300 million that believed to use Twitter – although its figures can no longer be verified.
If even 25% of Instagram users can coaxed into using P92 (it will undoubtedly have a sexier name when it launches), it will instantly become bigger than its older rival.
Under Mr Musk, Twitter moderation has reportedly been reduced – which critics say allowed an increase in the spread of disinformation.
