This seems like a minor update in the face of Instagram’s much bigger new product launch. But it’s a potentially handy one either way, with Instagram adding the capacity for users to now include up to three collaborators on any feed post or Reel.
Instagram first launched Collaborative Posts back in 2021, which gives users the capacity to share credit for a single post with another account.
Up till now, that’s limited to a single collaborative account. But now, you’ll able to include more partners on a single post/Reel. As with all contributors able to access organic insights, including view counts, like counts, etc.
Enhancing engagement is another means to make the platform more sticky, by getting people to interact more. This helps to boost community networks in the app.
And while it can’t used for paid promotion, it could another way to showcase artwork or projects undertaken by friends. This could, theoretically, still include their professional work, even if not via a business or creator account.