Prime Minister Narendra Modi has passionately urged the people of India to actively participate in a cleanliness initiative ahead of Gandhi Jayanti. He earnestly called upon citizens from all corners of the country to unite and engage in a nationwide cleanliness drive on October 1, commencing at 10 am. PM Modi emphatically stressed that Swachh Bharat, symbolizing a clean India, is not an individual endeavor but a collective responsibility, wherein every individual’s contribution holds significant value.
In a heartfelt message conveyed through X (formerly Twitter), PM Modi shared, “On 1st October at 10 AM, we come together for a crucial cleanliness initiative. Swachh Bharat is a shared responsibility, and every effort matters profoundly. Join this noble endeavor to collectively pave the way for a cleaner and brighter future.”
Furthermore, during his 105th episode of Mann ki Baat, PM Modi unveiled plans for a substantial cleanliness event scheduled to take place on October 1 at 10 am. In his earnest address, he encouraged people to actively partake in this nationwide cleanliness campaign and take action in their neighborhoods, streets, parks, rivers, lakes, or any public place.
‘Ek Tareekh, Ek Ghanta, Ek Saath’ Campaign
The ‘Ek Tareekh, Ek Ghanta, Ek Saath’ Campaign is a large-scale cleanliness drive in commemoration of Gandhi Jayanti. It serves as a prelude to the ‘Swachhata Pakhwada- Swachhata Hi Seva’ 2023 campaign. PM Modi had previously appealed to all citizens to dedicate one hour for ‘Shramdaan for swachhata’ at 10 am on October 1.
This initiative, which aims to involve towns, Gram Panchayats, and various government sectors, including civil aviation, railways, and public institutions, will see citizens leading cleanliness events.
Moreover, to streamline and support this movement, a dedicated portal has been established. This portal enables organizations to arrange various events and extends invitations to influencers and citizens to become Swachhata Ambassadors, encouraging them to share pictures of their participation.
Furthermore, it’s essential to note that the Swachh Bharat Mission, launched on October 2, 2014, had the overarching objective of achieving open defecation-free status and universal sanitation coverage throughout India.
In the year 2021, PM Modi introduced Swachh Bharat Mission-Urban 2.0, with the primary goal of transforming all Indian cities into ‘Garbage Free’ and ‘Water Secure’ areas. This five-year initiative, launched on October 1, 2021, prioritizes source segregation, door-to-door collection, and the adoption of scientific waste management practices.
PM Modi passionately encouraged people all over the nation to actively participate in this cleanliness campaign. He underscored that it represents a significant stride toward realizing Mahatma Gandhi’s vision of a clean India.