Jaguar Land Rover’s joins a global race to develop zero-emission models to get ahead of looming bans on sales of new fossil-fuel vehicles. Their car range will be fully electric by 2030.
JLR, owned by India’s Tata Motors, said on Monday that it will lead the way with a fully-electric model range built on a brand-new electric platform by 2025.
The carmaker will launch six pure electric models in the next five years with the first one coming in 2024.
JLR said that as it electrifies its model range, it will keep all three of its British plants open.
But Thierry Bollore, who took over as chief executive in September, said the carmaker’s Castle Bromwich plant in central England would focus on “non-production” activities in the long term.
The company has plans to spend about n2.5 billion pounds ($3.5 billion) annually on electrification technologies and development of connected vehicle services.
Shares in Tata Motors rose as much as 3% after the announcement.
The carmaker said it was a “on a path towards” a double-digit operating profit and positive cash flow and aims to achieve positive cash excluding debt by 2025.
JLR said it aims to achieve net zero carbon emissions across its supply chain, products and operations by 2039. ($1 = 0.7193 pounds)
In November, luxury car brand Bentley Motors, owned by Germany’s Volkswagen, said its model range will be fully electric by 2030. Last month, General Motors Co said it aimed to have a zero-emission lineup by 2035.