Greta Gerwig’s Barbie has definitely paved the way for the future of film marketing. The marketing surrounding the film which premiered in theatres on July 21, 2023, has been extensive and impressive. The world’s most favourite doll is enjoying massive branding- be it pink Google, pink AirBnB, pink burger by Burger King, and brand collabs. Now, a giant Barbie movie 3D advertisement in Dubai is creating a stir on the internet.
Although the release of the movie in the United Arab Emirates has delayed to August 31, 2023, the film’s marketing team is not letting the hype around the movie die
A giant Barbie doll standing near the Burj Khalifa has gone viral on social media.
The video features a giant 3D Barbie doll in her Mattel packaging placed next to Burj Khalifa. The CGI video created by regional creative content agency Eye Studio
Dressed in a strapless striped jumpsuit, white cat-eye sunglasses and black heels, the Barbie is seen stepping out of the packaging.
The video has gone viral on the internet with 3.5 million views on Instagram.
Commenting on it, a user wrote, “The marketing team of #barbie needs a standing ovation.”
“Caption: She’s certainly not looking for Ken,” another user wrote on Instagram