JioCinema, over-the-top (OTT) media streaming service by Reliance, which earlier this year disrupted the sector by free live streaming of IPL cricket matches, has now become India’s largest digital entertainment destination, RIL Chairman Mukesh Ambani said on Monday.
JioCinema delivered industry-leading engagement metrics, registering a strong growth in paid subscribers, said Ambani, adding, it created a global record with a staggering 45 crore viewers tuning in to the platform during IPL
RIL’s media and entertainment business created a “huge disruption last year with JioCinema leading the way”, he said.
“For the first time, IPL streamed free on JioCinema. It created a global record with a staggering 45 crore viewers tuning in to the platform,” he said.
More people watched IPL on digital devices than on linear television, marking a tectonic shift in the way content consumed in India.
More than 12 crore people watched the IPL final, with a peak concurrency of 3.2 core, making it the most watched digital event globally, Ambani added.
“Meanwhile, Jio Dive, our AR/VR device, has revolutionised sports viewing in India. It gives the feel of a stadium-like experience through 360-degree viewing from anywhere, any place,” he said.
Akash Ambani, who appointed to the board of Reliance Industries on Monday, said beyond the numbers, JioCinema is also offering a wide-ranging ‘Freemium’ video library.
It is soon introducing even more features like multi-video picture-in-picture and multi-lingual support for Indian languages.